Since taking on the video work for The New Chitlin Circuit podcast, my perspective on the must-haves for a social media promotional video have changed slightly. These new lessons are additions to the ones I shared in the first version of this post.

Music!

If the TikTok kids have taught me anything, it’s the importance of music in a video, either as a background noise or as part of the narrative itself.


Above: an older, music-free version of my videos. Social media video to promote The New Chitlin Circuit’s review of “Back to the Goode Life”

Right: New version of video with music. Social media video to promote The New Chitlin Circuit’s review of “School Dance”

Forget the Spoken Audio

As stated in the prior post, the lengthiest part of the editing process is finding the right podcast clip. So why not just skip that step all together?

The new goal of the promo videos is not to promote the podcast, but primarily to promote the film being reviewed on the podcast.

Left: New video format, without podcast audio. Social media video to promote The New Chitlin Circuit review of “Farewell Amor”

Add a Progress Bar

For videos longer than 15-20sec, a progress bar helps retain the viewer. Let the viewer know how much of their time you’re asking for.

Left: Example of progress bar use. Social media video to promote The New Chitlin Circuit review of “The Light Between Us”

Splurge on the Graphics

The biggest improvement in my video work has been in the motion graphics and transitions. Along with getting stronger at keyframing out my own graphics, I’ve really learned the value of purchasing motion graphic packs. It gives the video a much more polished look.

The old, endcard graphic simply displayed The New Chitlin Circuit logo. While the new one provides more actionable information for the viewer stream the podcast and watch the movie.

Left: Example of an original graphic endcard, designed by me. Social media video to promote The New Chitlin Circuit review of “Cold, Hard Truth”


And the best part of all the lessons I’ve learned so far is…that I’m still learning! Always will be.

Keep Up with My Video Work

https://www.instagram.com/newchitlincircuit/

Each week after recording and releasing The New Chitlin Circuit, we’re still tasked with promoting that content. This requires finding the right 20 seconds out of nearly an hour long review.

Audiograms are commonplace for podcast promotion, but in truth, when is the last time you actually listened to a full audiogram? Or shared one on your own feed?

So a visual component is needed. Luckily for The New Chitlin Circuit, the topic of our content is inherently visual: movies. And with our mission to uplift and engage Black indie filmmakers, what better way to do so than using the promotional trailers from the Black indies we cover?

My challenge each week is to find an engaging <20sec sound bite, and pair it with an interesting edit of the film’s trailer. The challenge keeps me busy, but it is quite rewarding to see a video contribute to a spike in listenership or spark a discussion online.

Lessons Learned in Video Editing for Social Media

  1. Always create content with a goal and target viewer in mind.
  2. Captions, always.
    • For Twitter: Larger captions, placed higher in frame work best.
  3. Keep it simple. Make one point with each video. One thing the viewer is supposed to remember.
  4. Square (1×1) sizing is optimal for most platforms, but best for Instagram.


Above: Social media video to promote The New Chitlin Circuit’s review of “Back to the Goode Life”

Right: Social media video to promote The New Chitlin Circuit’s review of “Angrily Ever After”

More Videos

What was going to be a half-true story about “manageable sadness” became a vessel for truth and vulnerability. Follow the journey of one lonely character and her reflective creator.